Twitter and Tencent ’s mobile microblogging site more interactive design
Twitter ’s mobile site has two m.twitter.com and mobile.twitter.com, the former is mainly designed for non- touch screen mobile phone , which is mainly designed for the touch-screen phone (touch-site). Tencent provides wap1.0 microblogging and wap2.0 two sites , not on the touch screen and non touch screen to make such a clear position , basically for non- touch screen . So we only use twitter Tencent mobile sites and micro- Bo ’s mobile site a little more .
Home
The most commonly used microblogging about the operation of three: see push , push send and see , ” said I / @ me “. For non- touch screen phone , the number of links will directly affect the efficiency of operation and scroll off . Promoting respect in the hair , moving from the home page the first link between the input box , twitter is only one link ; Tencent microblogging , there are over 11 links .
In browsing , twitter ’s mobile site and did not provide for a single micro- Bo reply, forward and collection functions , each function requires a link , look at Botswana and friends Tencent micro radio , did not see more of a radio, will be more Encountered three links , of course, have to navigate with the head as it used more than 10 links . twitter features here at the expense of the integrity , to ensure reading fluency, Tencent contrary .
Made micro- Bo 
Tencent microblogging navigation specializing in home of ” The Micro Bo ” , a bit redundant . Fat microblogging page is trouble in the input box has seven links before , you can imagine the user is not home made micro- Bo , have to open a new page , and then move the 7 to send a microblogging Mody . Twitter simply can not have a single option, and made push and push to see in home buttoned up for the stated purpose .
Navigation 
Tencent microblogging navigation at the top of the page , it exists in almost all of the page , and by wrapping and color to distinguish different levels of information architecture and user current location . Advantage is the ability to let users of the site ’s overall structure and relatively clear , a great disadvantage of the operational efficiency of Jiangdi , Ruo want Kandaomeige scene of Zhu Ti content of some , had to Xian after this heavy head. The navigation will be placed in the following twitter , in fact, this part will be referred to as fast link to twitter more appropriate , apparently did not want to take this part of the site’s information architecture showing the performance of the functions . In the twitter of the touch screen version is also on the top navigation , and each provided for each tweet forward / sharp push / collection functions , because the links have no effect on site density on the touch screen .
This is trivial from the above analysis , to see the difference between the two design concepts .
1 . on the functional completeness of smooth pursuit and the pursuit of a simple balance between. Tencent ’s total functional design is sound , there is no risk , of course, no personality, not twitter as efficient and simple . In m.twitter.com I would like to push in how to do? twitter answer is , you can not . If the Tencent microblogging mobile version does not provide the functions of broadcast how ? … Perhaps the leadership or peer makes the product designers cost, and this is the simple pursuit of the cost of course this is only a joke. However, this small difference does make us see that simple fact simple and concise it is indeed The price , you have to make a decision on the function . abandoning what , what to keep , Bottom of Heart . Willing to give up some simple functions , it is ideas ; if one could add that little artistic temperament , you can call it style . Of course, we should not even think of a user from any where to see a proposal that I would get rid of certain functions Make this thing easier to breathe .
2 . in a clear information architecture and operation of trade-off between convenience . Tencent microblogging design (including micro- Sina Bo basically the way ), in the information architecture is clear , its benefits is that users will not get lost , do not do not know how to operate , both made a move the focus 2 Push , or send a mobile micro- Bo 12 , the user will eventually be able to send to the micro- Bo , they can always find the function they want to always be able to channel them to want to go , but very low efficiency disadvantage Not smooth .
I think this must be increased above the global navigation design , the number is somewhat affected by the web design , used in the mobile site is actually a ” web- centric ” design concept , strongly to the overall The framework presented to the user : to let users know how the structure of the site , what your current position in the ( not global navigation , of course, can handle this) , you’re currently on scene at the site of what position the overall structure . twitter the other hand are more focused on the design task : send push and reading. This experience made than 2 micro- Bo Tencent good . As for other features you want, or can find , if it can not find it when .
Of course, I would not say categorically that , mission- centric approach is more close to UCD was generally accepted idea , do not say categorically that users do not care how you structure the site ( users do not care about your site structure The idea comes from 0′reilly published <web信息架构设计> middle) , after all, so that users understand the overall structure , will give users a sense of control in heart . I do want the site to have a whole Knowledge , or somewhat less sense of security , I am not sure this is my state of mind as Internet professionals or the general mentality of the user .
In fact, the internal Web site (web site, when this concept was transplanted to wap performance more evident , the domestic mobile sites are extremely preference for horizontal navigation to see google and Microsoft’s mobile site , basically only one link per row , at most two ) are trying to make the site a clear overall structure , level of clear and rigorous logic . Yes, it sounds , this is quite good phrases are what is wrong with that? You will find these words are described in the information processing , rather than focus on people . Users in such a “pure reason ” website , if looking for some kind of content , it can always be found, but they are still not so high , feeling does not always flow smoothly. The basic principles of information architecture design is to fit the user’s mental model . Users On reflection , he had found a good course , the user to operate if not better under the instinct ? How buttoned it ? The user is most likely carried out the operation and most want to know the information placed in the most conspicuous place. It sounds easy to make up time takes courage , it may be to some extent undermine the site’s structure, at least the structure is not so strict . Like the kind of home are usually placed inside the door from the vicinity of the storage box , which put the most common things , house keys, loose change , clear plastic , small scissors … you looking for one of the most common thing It will be there, of course, sometimes it may be not there , you go consider what it might be on the Inside .
Human nature and rational than the opposite , but not identical . Not subvert their reason to not come out on the design of human nature , human design is not derived by logic . Seems a bit far to talk about , and sleep . 