Rapid cooling of domestic social networking sites will become the next E + SNS Nuggets point
With the deepening of the summer , rising temperatures across the country . But on domestic social networking sites , the long summer vacation does not bring popularity , but blowing the coolness ? ? Early July announced the closure of 360 laps website , July 15 , live ant community website network strand breaks due to funding and can not continue to operate , will be closed on July 30 websites . SNS Web site shut down for the spate of events , some industry insiders believe that the domestic SNS sites have been hot from the past to the current slow growth , SNS boom is gradually faded into the background .
Another source said , to countersign the Sun Shoushan Press and Publication Administration said the Press and Publication Administration will release formulation of ” Rules of Internet games and approval process “and” Internet Literature Publishing Services ” and other department regulations . Among the various categories of online games for the approval conditions and detailed procedures for doing strict regulations , including, in particular SNS SNS online games and children’s games .
Side of the slowing of community sites , the other side is the search giant ’s ” lurking around . ” SNS industry seems to stand on the division of the industry reshuffle and a new pattern of ” Crossroads . ”
SNS website , ” a thriving external ” is flagging
China SNS site and go there for years , especially in foreign SNS site Facebook, led by strong growth , China’s SNS users web site is gradually being recognized , loved , and even into the network in recent years the phenomenon of high heat . Popular areas in the aggregate , SNS site can be described as impressive .
According to CNNIC estimated that close to the end of 2009, China’s use of dating and social networking sites will reach 124 million users . Million Swiss data internet industry , senior analyst , Internet experts has served said: “The large user base , attracting capital market interest on the SNS website , so whether SNS site itself , or the SNS website related fields , all have potential Tremendous investment opportunities. ” However, the seemingly booming SNS did not change the surface of the internal cooling , or even ” cool “trend.
The surveys showed that many SNS websites are losing money , more than 80% of the domestic social game , it was only a few thousand dollars monthly income . Not formed a clear profit model into the industry on the future development of SNS community site focus . Many social networking sites gave rise to ” close the tide ” also shows that the SNS website now has the current weakness . Reported that the closure was due to ant network funding strand breaks . If the development of social networking sites have to rely to support continued capital investment , then we could have such a conclusion, its profit model there is a big problem.
Million Swiss data released in 2009 Study on the Development of Chinese SNS industry analysis , said the report , SNS community site offers products such as components , applications , entertainment and games , are only used to enhance user stickiness , and this is the SNS community Website operating level remain in the competition, an important manifestation .
Currently, the market competition, the user market was not mature enough at this stage of any membership fees, to purchase virtual items that are all key objectives will present ” Space Users ” impact . SNS community site provides some of the features or services belong to enhance the user experience and loyalty of the operational phase of phase from the SNS community development point of view, to profit from the operation mode of the time not yet ripe for conversion . Lack of effective profit model , SNS site is both weak helpless reasonable.
SNS into the shuffling of the domestic industry ?
One side is the part of the SNS site group showed weakness , but the other side is the recent arrival of a number of Internet social networking site for investors of all ages. According to “Economic Information Daily ” reported this year, early in July , Tencent ’s new SNS community ? ? Friends Community Home exposure , Mr. Ma made it clear that the future development of the strategic focus of Tencent is the SNS. It is worth mentioning that , because mass of users for support , most industry related initiatives on Tencent is a praise-singing voice .
In addition , many search sites are also eyeing on the SNS . Google to enter the field of information Shangju linger SNS , the domestic search giant Baidu also reported SNS Division is recruiting for the establishment of the news . Facebook seems to have ” resigned after people “, which will be to enter the China market this year, the same message loud and clear .
No profit can not afford early, or whether it is biggest names in Internet search giant , which enter the SNS is the industry ’s biggest social network driven a huge market potential. Analysys data, 2011 , the domestic SNS registered users will reach 510 million . China’s SNS market revenue in 2009 was 3.87 billion yuan, up 47.7% ; 2011 , SNS market will reach 979 million yuan . Market appeal of such a huge deal of strength .
“There websites have been eliminated , and some sites will remain and will survive better , SNS website major reshuffle, the time has come ! ” Beijing SAIF Investment Company , an analyst asserted .
Fight domestic SNS upgrade station is already ready to go ahead , a public SNS sites have also begun breakthrough . ” Communications World Weekly ” news , in mid- May , happy to announce the formal launch of net third-party application platform, and began to explore and develop the team into third-party model of cooperation , diversified network model will become happy future direction . 51.com followed to develop a platform for the line of boutique small application and started to engage in microblogging service . SNS websites introduced some heavy Group buy network or microblogging as a breakthrough strategy , as well as site preparation moved overseas … …
Gexianshentong eight immortals , who suddenly have the last laugh really , has not been determined . The new round of SNS battle , who can have the last laugh , the industry are waiting to see .
E + SNS or into a new Nuggets point
Shuffle , a new pattern of trade adjustment is inevitable … … , SNS development of the industry after all is not stagnant. Grasp new opportunities after the industry consolidation is the survival and development of the last word .
Chen Xinxiang , chairman of China Electronic Commerce Association, that , SNS and the combination of e-commerce will be the future direction. Chen Xinxiang said that in modern society, online trading has become a trend. The SNS has the natural advantage of e-commerce launch of its own as a social platform , has a huge social networking and popularity, it will be more conducive to developing e-commerce . SNS in particular segments of the community , will be more targeted . The combination of social networking and e-commerce will be able to fully exploit the commercial value of social networking .
E + SNS Nuggets could become a new point ? In this issue, the world’s first trading platform experience , ” eight weeks “has been given the best answer . ” week 8 ” is a SNS, e-commerce experience in one of the new trading platform , it is a will ” experience ” platform quickly turned into cash . This experience , it should be said that the traditional emphasis on entertainment and community website reasonable “repair” and development.
Second, the recent rise in the United States as a Group buy mode “Groupon”, seems to have found for SNS community development opportunities . This model is characterized by a day to introduce a discount product, users enjoy the low Group buy discounted price .
This popular gathering online and offline activities, driven into the cooperation of consumption patterns , can be used as charging module SNS community site content , which may give new profit SNS community growth . In addition, the online virtual network of real life and the combination of line and promote the users active in the degree of SNS community site .
However , the rapid expansion in the SNS market , but also there are some regulatory issues above . In order to focus on resolving the issue of the content of SNS operation , the State Press and Publication Administration and Ministry of Culture will jointly put on the SNS SNS community site approval and regulatory policy game . This SNS healthy and orderly development of the foundation provided .
In short, social networking is not a flash in the pan back in fashion , nor is it known to the network attached , people are increasingly looking for more from the top of the actual interaction and practical value , and this demand will also bring a platform of SNS Application of the times , whose application can conquer more users and customers , who can Hengdao flew , windy warlords .