Copy the model of Tencent
Many recent articles on Tencent , the concern is probably the most copied model in the discussion of whether Tencent ’s reasonable . Internet companies in China , not only outside the Ali Group , I favored the most promising Internet companies that Tencent had . Thus, here I offer some combination of part of the point of view nowadays own opinion .
First , in view of such a duplication model, Tencent in most Internet companies are naturally very bad reputation because of its copy of Internet companies in general are more or less of a threat , although most are not imitate Tencent very successful But as long as it once stood in the industry , will bring down a number of early practitioners .
Of course, a little understanding of history knows that the Internet , Tencent Although called the king of copy , but his business model is not copied is the original Internet companies , said plainly, but the second synthesis , so it is understandable point . As a result, in the next article, we have to address some of Tencent ’s plagiarism case and do a proper analysis.
In fact, much of the software installed capacity in China there are many , such as 360, Storm video , Thunder , etc. , these are well-known public user of the ” must-have software installed . ” Although there are hundreds of millions of installed capacity , but they simply can not be compared with Tencent QQ ’s . Once they appear a little more of ” hooliganism ” , the user will be ruthless to remove , replace. However, in the free world where the prevalence of the Internet to users at their own expense to remove the ads , only Tencent QQ can do it. If only from the technical point of view to analyze , QQ instant messaging software this technically there is no advantage , perhaps it does not function , do have other instant messaging software . In fact , creating such a powerful Internet company , stood behind the biggest promoter of that many active users .
In any case , we must remember: the Internet user base , viscosity is the basis of the user . You can give up a sub that you want to use any software , because they did not happen between you and any human interaction. As an ordinary person , having given up the QQ, you are the equivalent of giving up part of your interpersonal circle , QQ offer you is such an interactive platform. Again, I would say this is a very strong platform sticky , because it is the user spontaneous viscous , is based on interpersonal generated . Is such a IM software , achievement of China’s most promising Internet companies.
Expand the following cases in light of a number of plagiarism :
Tencent micro- Bo is acquire a start , from my previous article , ” Thinking micro blog ” in the analysis, not as long as twitter into China, the micro- Bo ’s world is Sina and Tencent . Energy and with a share of Sina in China rarely . Two of the four major portal site in the final to win in the micro- Bo . The failure of the other two , is not in doubt, do not need research and analyze the reasons you go to look at their user blog traffic, is difficult to know to succeed .
Tencent copying microblogging , the first step on the left . Users invite prolonged use of the system , so users are very large benign , and is an active user , because it is based on a ” six degrees of segmentation theory ” above . From above , you can see the team Tencent microblogging is a well-intentioned . Of the user experience is , in fact, are almost all micro- Bo , and today you add some background, I modified an operation tomorrow , these are not the key. Therefore, the success of Tencent micro- Bo , is successful in its beginning, built on top of active users .
From the above we can reflect on are : not all of the copy Tencent results are built on the basis of people , so there is no interaction in the basis of only the advantage with traffic , Tencent is not produce a real advantage .
So it says on the video QQ , QQ input method , QQ doctors , on the software point of view, basically the user will not produce the interaction between people . Tencent presence of time later , technology is no breakthrough in the crisis is not big switch , so the market does not have a very big threat. On the other hand , you can control the market, to a certain standard . Already has an edge to prevent software monopoly in its own circumstances, into a true “rogue software . ” From the users point of view, the total is more good than harm .
Of course , a friend asked me , if some grass-roots Web site inadvertently created a new Internet model , Tencent again start copy the mode of intervention , the grassroots website will be how to deal with .
Such worries are not necessary , if really found a new, promising the true sense of the Internet business model , VC they will flock to invest a lot of money , after several packages , a company will put this Asked a top Internet companies , if not monopolize the market , at least it ’s a very good living . Those who were copying the first copy is always someone else’s , so live well, have nothing to complain about , at least in early will earn a considerable income .
Concession , even Tencent intervention need not worry too much about , because we can very clearly see a copy of most of the company a step or two slower than the market , always wait until after a business model more mature (at least Is in a foreign country ), will be gone.
In fact, the reason Tencent be the focus , mainly because he became a “copy of the King ” (mainly in quantity ), Moreover, most of them are not very successful. Estimated that Mr. Ma ’s way of thinking is: 10 projects, there are one or two monopolize the market, on it. This blanket approach , in fact, be harmful for Tencent . Incidentally One example : the year of Vanke , and everything to do , is truly ” Vanke ” , but has now changed to ” one subject ” , only the most adept at focusing on real estate . Tencent this speculation is actually the better application of ” hedgehog theory ” , to find the direction of one of the most good , simple , focused to do . The appropriate time , choose to set foot in the direction of a reasonable 12 , it is in very good . Perhaps the only such concentration can only success , a truly great company .